A Value Innovation at the Intersection of Balloons and Toys/Games
Within every product category, every few years a product comes along that qualifies as a true “value innovation”. The latter is a term coined by Chan W. Kim and Renée Mauborgne, the authors of the 2005 marketing classic Blue Ocean Strategy. The term connotes a transformational leap in value within a particular product/service category which is precisely what Tara's Toy has done relative to the ordinary party balloon!
However, some prospective strategic partners may be leery of a new product idea, particularly if additional R&D is required. Fortunately, inventor Bruce Juchniewicz has not only taken care of protecting his now patent-pending invention but he has prototyped it successfully, testing both his multi-player and solitaire games extensively with nothing but success and rave reviews. So, he has already determined both the right mix of materials and a defensible range of prices for his invention. He would be happy to share such information with prospective licensees but suffice it to say that this a highly profitable opportunity.
So, the Balloon Party Package -- replete with 8 of these unique balloons and an effective handheld balloon pump -- presents a real opportunity to introduce a cost-effective value innovation to the market and reap the considerable benefits that are likely to result from such a roll-out! To that end, the inventor welcomes all serious inquiries and can be contacted through the form on the Contact Us page.
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